TWA
TWA (The Writing Agency) was born from a collective of writers who met through postgraduate programmes, workshops and magazine launch parties across the UK. Repeatedly, the marketing directors and editors who hired them asked the same question: how does the work feel so different? The answer was simple — because we’re writers.From there, the proposition became clear. Rather than operating as a traditional copywriting service, TWA would matchmake brands with published playwrights, poets and novelists, bringing the discipline, imagination and cultural weight of literature into the commercial world.
The Project
As a new business, TWA needed a brand identity that could express this unusual positioning with clarity and credibility. It had to appeal to senior decision-makers across luxury, niche and technology sectors, balance experimentation with professionalism, and avoid the clichés of both the advertising world and the literary one. The brand needed to feel intimate, intelligent and new, without becoming obscure or overly eccentric.
The Results
We built an identity that treats language as both craft and cultural artefact. The logo, set in a bold serif and contained within a cut-out form reminiscent of newspapers and literary journals, signals credibility and character while avoiding self-importance. A warm yet confident colour palette, paired with the sincerity of Merriweather and the clarity of Noto Sans, creates a balance between artistic expression and corporate usability.
To extend the system, we developed a suite of modular collage-style illustrations. Built from black-and-white imagery and layered with playful, doodle-like interventions, they introduce texture, wit and a sense of authorship, allowing TWA to feel more like a contemporary cultural institution than a conventional agency. The result is a brand that is distinctive, flexible and ownable, positioning TWA as the meeting point between literary culture and commercial communication.
