Papercraft
Papercraft Co. is an imagined stationery brand that celebrates the art of fine paper goods. With a focus on craftsmanship, elegance, and detail, this concept explores what it means to blend tradition with a modern visual identity.
About the project
Though self-initiated, this project was treated with the same care and intent as any client commission - serving as a creative outlet to push visual boundaries, experiment with tone, and indulge in timeless design elements. The challenges:
- Explore a brand rooted in craftsmanship, tradition, and sophistication
- Channel a luxurious yet understated aesthetic
- Develop a flexible identity system suitable for print, packaging, and digital
The Solution
At the heart of the brand is a custom serif wordmark that is elegant and grounded. Paired with minimalist marks, the logo system feels premium yet approachable, reflecting the tactile pleasure of fine stationery.
A rich burgundy wine tone sets the mood: classic, refined, and quietly bold. Balanced with ivory and graphite accents, the palette evokes exclusivity without excess.
High-contrast type and structured grid systems lend formality and clarity, ideal for a brand where content and material quality take centre stage.
