A Forever Thing
A Forever Thing is a soulful coaching brand created by Amy, whose mission is to empower women through holistic wellness, self-love, and spiritual connection. From fitness and Reiki healing to tarot and moon circles, her approach is deeply layered and uniquely her own.
About the project
When Amy reached out to us, she had a clear vision: a brand that radiated calm, feminine energy, and aligned with her mission to nourish both mind and body. The brief:
- Create a logo and brand illustration that embodied feminine energy and holistic healing
- Reflect Amy’s multi-dimensional approach to coaching (physical, emotional, spiritual)
- Develop quick-start social media assets to help launch her brand with confidence
The Results
We developed a soft, flowing logo that reflects the natural rhythms and feminine energy at the heart of Amy’s work. The circular composition symbolises continuity and care, while the figure of a woman rising from leaves evokes healing, transformation, and deep-rooted self-growth.
From stars to sprouting plants, every element was chosen with intention. The bespoke illustration balances grounding with cosmic connection - an embodiment of Amy’s approach, where spiritual and physical wellness intertwine.
The typography includes custom flourishes, like a leaf emerging from the letterforms, to subtly reinforce the brand’s organic nature. A muted, earthy palette helps create a calming, nurturing visual language, grounding the brand in nature and trust.
"Fleur was absolutely incredible from day one.
She explained her services so thoroughly and her prompts and questions at the beginning of the project really allowed me to dig deep and get to the heart of what I wanted to achieve. She is incredibly talented- a visionary with the ability to truly listen to someone else's passion and alchemise it into something visual to be shared with the world."
Amy McGregor
Founder of A Forever Thing